Targeting Customers with RFM analysis

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This week, we will master SPSS using RFM analysis. Please read the attached file in creating RFM and decile analysis.
Please read the https://stedwards.instructure.com/courses/23152/files/4616166/download?verifier=tMLABsyz79nISMZoov8mBcUzuYLBS5D1fQj3z17D&wrap=1
n the details of the assignment.
You will use the https://stedwards.instructure.com/courses/23152/files/4616167/download?verifier=tkSs1NaDOU9QyVx437X4uQgb2tI72iP1iOJfttMQ&wrap=1
to finish 2 parts of the analysis
Preliminary and Decile Analysis, and
RFM Classification.
Be sure to follow the outlines and prepare the report addressing the questions listed in the https://stedwards.instructure.com/courses/23152/files/4616166/download?verifier=tMLABsyz79nISMZoov8mBcUzuYLBS5D1fQj3z17D&wrap=1

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