What is the impact of CSR strategies adopted by multinational companies on consumer behaviour, consumption patterns, purchasing intention, and brand perception?Discuss
Research Aim and Objectives.
The proposed research study aims at evaluating the role of corporate social responsibility from a consumer and multinational company perspective. The research objectives are highlighted below.
To examine the relationship between international business and corporate social responsibility
To evaluate the impact of CSR activities on the brands for multinational companies
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Order Paper NowTo investigate the impact of CSR strategies adopted by multinational companies on consumer behaviour and perception.
Research Questions
What is the effect of CSR activities on multinational companies regarding brand performance, competitiveness, and profitability?
What is the impact of CSR strategies adopted by multinational companies on consumer behaviour, consumption patterns, purchasing intention, and brand perception?
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