1.Provide a background to the organisation.
2.Take two of the following five concepts: marketing communication, branding, digital marketing, ethics and sustainability, marketing planning
3. Use theories to reflect on their current activities in each of the two areas (focusing on the UK only)
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4. Recommend how the chosen organisation can improve in both areas you have selected
5. Must include a contextualised critique of the value/usefulness of the tools and technique used. The critique must be directly related to your evaluation of the chosen organisation, not a standard critique that is available from text books or web